Case Study: American Bath Group achieves faster content delivery with Kontent.ai

A Composable Jamstack Dxp Helps American Bath Group Deliver Content Faster

American Bath Group, a manufacturing company focused on building a better bathware industry, was struggling with content and data silos across multiple brands and channels, long onboarding times for new users, and slow, resource-heavy deployment cycles. To solve these challenges, the company turned to Kontent.ai’s headless CMS as part of a composable Jamstack approach.

Kontent.ai helped American Bath Group unify content into a single source of truth, improve collaboration, and speed up content delivery across websites and mobile apps. The results were significant: deployment time dropped from 30 hours to just 3 minutes, time to market improved, infrastructure costs were reduced, and page loads and SEO performance got better.

American Bath Group

Marc Lamothe

CMS Systems Administrator