Case Study: Spotify drives advertiser engagement with Konrad Group

Spotify turns 7,000 survey responses into an immersive ad story with Konrad Group

Spotify, the world's largest audio streaming platform, needed to create a compelling narrative to inspire greater investment from advertisers by demonstrating how music shapes millennial identity. Konrad Group partnered with them to address this challenge by developing an interactive, responsive web experience for Spotify's business-to-business advertising teams.

Konrad Group designed an immersive "Day in the Life" web experience based on extensive research, highlighting seven key moments where millennials listen to music. The final creative narrative positioned Spotify as a tool for connecting with audiences during emotional and situational experiences, launching in 2018 to advance the platform's position as a thought leader in advertising.

Spotify