Case Study: PCL achieves a modern, scalable digital experience with Konrad Group

PCL streamlines publishing across 50+ components with Konrad Group

Konrad Group worked with PCL, a leading North American construction firm, to address a significant digital challenge. While PCL was an industry innovator in technology and processes, its website failed to reflect this modern story due to legacy systems, rigid architecture, and an outdated content strategy. This created difficulties for prospective customers and talent in discovering PCL's full breadth of expertise and key project capabilities.

The solution involved a collaborative design thinking process where Konrad developed a new information architecture and global navigation, implemented using Adobe Experience Manager (AEM) as a Cloud Service. This provided an intuitive, scalable design system with regional flexibility for PCL's marketing team. The result was a transformed website that facilitates frictionless user journeys with rich storytelling. According to PCL's Digital Marketing Team, Konrad accelerated their digital strategy and delivered key insights for creating personalized experiences that effectively convey the organization's innovation.

PCL