Case Study: Kia creates a modern, high-performing web experience with Konrad Group

KIA boosts engagement with Konrad Group after launching a new site for 3,000 dealerships

The global automotive manufacturer Kia needed a dynamic new web experience to match its bold new global brand and market positioning strategy launched in 2021. Konrad Group partnered with Kia to create a modern website that would bridge the gap between online and in-store dealership experiences and communicate the brand's future-forward vision.

Konrad Group conducted extensive research and design work to build a flexible component library and new interface design system, implemented using Adobe Experience Manager (AEM) for scaling and content management. The solution produced an intuitive, high-performing website. Since launch, Kia has seen sizable gains in brand equity, customer engagement, and lead generation.

KIA