Case Study: Equinox delivers at-home luxury fitness with Konrad Group

Equinox brings SoulCycle-at-home to 100 global clubs and 10,000 daily rides with Konrad Group

Equinox, a leading luxury fitness and wellness brand, sought to remotely deliver content from its various brands, including SoulCycle, to customers at home. They partnered with Konrad Group to build a comprehensive digital ecosystem that would bring the immersive studio experience into users' living rooms, requiring the integration of several complex systems.

Konrad developed a custom Android application for the bike, a Shopify Plus eCommerce store, and a core technology platform to power the entire experience. This solution successfully allowed Equinox to launch its new digital business at the outset of the global pandemic, enabling a seamless transition to in-home services. This appeal to a new demographic and kept existing members engaged, allowing Konrad to help Equinox set a new industry standard for at-home luxury fitness.

Equinox