Case Study: Diageo reinvents eCommerce personalization with Konrad Group

Diageo personalizes eCommerce for 2,500 users with Konrad Group

Diageo, a global beverage giant with over 200 brands, sought to move beyond conventional eCommerce focused on simple search and price comparison for spirits sales. They engaged Konrad Group to reinvent their direct-to-consumer retail experience by designing an innovative eCommerce solution centered on personalized product discovery.

Konrad designed a responsive eCommerce platform, creating a prototype brand named Alchemy. The solution featured an interactive survey that algorithmically classified customers into personas to deliver personalized drink recommendations. This approach, powered by insights from research on 2,500 individuals, was designed to encourage conversion and prepare Diageo’s brands for the future of online retail.

Diageo