Case Study: Paragon Honda achieves $370,214 ROI from recall orders with Konect.ai

Paragon Honda Harnesses Konect.aito Yield a $370,214 ROI from 586 Completed Recall Orders in One Month

Paragon Honda, a Honda dealership in New York, faced the dual challenge of re-engaging 12,490 customers for a critical vehicle recall while also converting those interactions into service appointments to maximize revenue. To address this, they partnered with Konect.ai and utilized its AI-powered SMS platform for automotive dealers.

Konect.ai implemented a personalized, conversational SMS campaign that managed all customer communications. The solution delivered impressive results, generating 586 completed recall orders in a single month. This effort yielded a $370,214 ROI for Paragon Honda, with an average of $418 in warranty work and $214 in customer pay per repair order, demonstrating a significant measurable impact from using Konect.ai.

Paragon Honda

Murat Deljanin

Variable Operations Director