Koncert
18 Case Studies
Case Study: Kennected achieves 3x more demos booked with Koncert
A Koncert Case Study
Increasing Sales Efficiency A Kennected Case Study on Koncert Adoption
Kennected is a sales enablement and lead-generation company that helps businesses streamline prospecting—primarily via LinkedIn. Sales Operations Manager Scott Varner and his team, serving insurance reps and financial advisors, struggled with fragmented tools (Dialpad, LinkedIn, HubSpot), inefficient call logging, and growing friction between sales and marketing caused by competing KPIs.
Kennected implemented Koncert with HubSpot integration to create a single source of truth, improve reporting, and streamline call management (including Remote Coach). The result: reps made three times as many calls, booked three times as many demos, reduced sales‑marketing friction, and accelerated deal flow.
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Kennected
Scott Varner
Sales Operations Manager