Case Study: Singularu (e-commerce jewelry marketplace) achieves real-time competitive intelligence and faster market entry with Kompyte

Singularu - Customer Case Study

Singularu, an e-commerce marketplace connecting jewelry consumers and designers, needed timely, comprehensive competitive intelligence to stay ahead in fast-moving markets. Co-founder Paco Tormo adopted Kompyte’s competitive intelligence platform to identify new entrants and continuously monitor competitors’ product, pricing and marketing activity in real time.

Kompyte automated Singularu’s competitor tracking—alerting them when a German rival launched in Spain and capturing product updates, pricing changes, site inventory and Google AdWords campaigns down to exact timestamps. The result: a dramatic reduction in manual research (Paco says he can see all competitor movements in 30–60 minutes), actionable keyword and campaign benchmarks for launching a wedding-ring line, and Kompyte becoming an integral, time-saving part of Singularu’s daily strategy.

Singularu

Paco Tormo

Co-Founder