Case Study: Medrio achieves self-serve competitive intelligence and a single source of truth with Kompyte

How Medrio enabled self serve competitive intel

Medrio, a leading provider of cloud-based eClinical technology for early‑phase pharma, device, and diagnostics trials, needed a better way to benchmark products and pricing, equip Sales and Product with a single source of truth for competitor fact sheets and battle cards, and bake basic competitive intelligence into onboarding across new offices. To manage a landscape of up to 39 competitors monitored weekly, Medrio selected Kompyte for its competitive intelligence and sales enablement capabilities, including automated web tracking and insights.

Kompyte implemented an automated, centralized competitive intelligence solution that collects and organizes market changes, presents tailored intel for different audiences, and serves as the go‑to repository for competitor content. As a result, Medrio sped up competitive research, kept single, up‑to‑date battle cards and fact sheets accessible to internal teams (eliminating scattered spreadsheets and slide decks), and incorporated CI into onboarding—while benefiting from Kompyte’s responsive support.

Medrio

James Allgood

Senior Product Marketing Manager