Case Study: LegalZoom achieves brand protection and real-time competitor insights with Kompyte

How LegalZoom® maintains its competitive advantage

LegalZoom, the leading online family and small business legal solutions provider, faced a dynamic marketplace where new entrants and unscrupulous competitors were using the LegalZoom name in search ads and threatening market share. To replace manual research and gain real-time visibility into emerging competitors, trademark infringements, and competitors’ messaging, LegalZoom chose Kompyte to automate competitive intelligence and tie insights into their digital marketing workflows.

Kompyte delivered real-time alerts, competitor detection, keyword discovery, and web tracking so LegalZoom could spot trademark violations, monitor new entrants, and view competitors’ landing pages and ad copy in one place. The result: faster, evidence-based responses to brand misuse, discovery of previously overlooked high-value keywords and messaging, and time savings (Chelsea Schulz reports Kompyte saves her five hours a month), improving LegalZoom’s competitive monitoring and marketing efficiency.

LegalZoom

Chelsea Schulz

Senior Manager | Digital Marketing