Case Study: GetResponse achieves 400+ hours/month time savings and internal alignment with Kompyte

How GetResponse Automates their Competitive Intelligence to Save Over 400 hours a Month & Drive Internal Alignment

GetResponse, an all‑in‑one marketing platform serving entrepreneurs and mid‑market marketers, faced a crowded marketplace and fragmented competitive intelligence: CI tasks were spread across UX, product, sales and marketing teams, with each person spending 10–20 hours a month manually tracking 2–4 competitors. To centralize and scale their program, GetResponse selected Kompyte and its competitive intelligence automation platform to replace ad‑hoc workflows and reduce manual research.

Kompyte automated collection, analysis, Slack alerts and review tracking, creating a single source of truth and standardizing insights across teams. As a result, Kompyte helped GetResponse save over 400 hours a month, increase inter‑team engagement roughly 10‑fold, scale the number of competitors they track, and shift from reactive monitoring to proactive market actions.

GetResponse

Oskar Jaśniewski

Product Owner