Case Study: Cisco improves customer experience and boosts conversions across 8+ industries with Kompyte

How Cisco uses CI to improve the customer experience across 8+ industries

Cisco, the global networking leader, needed to stay in tune with customer expectations across 8+ industries, uncover digital opportunities to attract and convert, and better prioritize messaging and CRO tests. To address this, Cisco adopted Kompyte’s competitive intelligence platform — including Kompyte’s Inbound and Search Hubs — to centralize real-time market and competitor tracking and inform industry-specific go-to-market decisions.

Kompyte automated monitoring across hundreds of web, search, and social sources, freeing Cisco’s marketers from tedious data collection so they could focus on strategy and testing. With Kompyte, Cisco launched industry-specific navigation and personalization pilots, improved content relevance and SEO, sped up reporting (saving hours of manual work), and ultimately increased engagement and conversions across its target verticals.

Cisco

Samantha Baker

Global Industries Marketing