Case Study: Appgate achieves scalable, differentiated marketing with Kompyte's automated competitive intelligence

How Appgate scaled and differentiated its marketing strategy by automating competitive intelligence

Appgate, a secure access company protecting more than 1,000 organizations across 40 countries, struggled to keep up with competitor activity — its product marketing team spent over 6 hours a week manually checking competitor webpages, blogs, social channels and other sources, risking missed market shifts and lost differentiation. To address this, Appgate chose Kompyte (Kompyte CI Automation / Kompyte platform) to centralize and automate competitive intelligence and create living battlecards to better align sales and marketing.

Kompyte implemented real-time monitoring, AI-driven analysis, and a single repository with battlecard functionality, turning fragmented intel into one-click reports and actionable insights. The Kompyte platform freed up the team’s time (recouping the 6+ hours/week previously spent on manual tracking), improved confidence in strategic decisions, accelerated market-gap detection and go-to-market differentiation, and gave sales, marketing and customer success a trusted source for competitive content.

Appgate

Beatriz Cleves

Senior Product Manager