Case Study: Global Internet Security Software Company achieves 37% increase in sales win rate with Kompyte

How a global internet security company identifies market trends to increase competitive win rates

Global Internet Security Software Company, a leading-edge provider of enterprise and SMB security solutions, needed to streamline competitive intelligence, spot emerging market themes, and improve sales win rates. To do this they adopted Kompyte’s competitive intelligence platform — using features like the Inbound and Listening Hubs, AI/ML-powered insights, and battle cards — to replace time-consuming manual research across competitors’ sites, social channels, and news sources.

Kompyte automated intel collection and surfaced trending topics, keyword gaps, and customer requests so marketing, product, and sales could act quickly. The result: the customer saved over 15 hours per week on research, achieved measurable budget and campaign efficiency gains, and increased competitive win rates by 37% after implementing Kompyte’s insights and battle cards.