Case Study: CircleCI achieves real-time competitive intelligence and peace of mind with Kompyte

DevOps company finds peace of mind and the ability to successfully pivot conversations with prospects

CircleCI, a DevOps software delivery company, struggled with an unsustainable manual competitive intelligence process: tracking a complex, evolving landscape of direct and indirect rivals, validating hypotheses, and keeping customer-facing teams aligned. They turned to Kompyte’s competitive intelligence platform (including Salesforce integration, Battlecards and automations) to centralize real‑time market data and remove the uncertainty around product differentiation.

Kompyte implemented a single source of truth with automated monitoring (17 competitors, 425 URLs, 158K insights gathered and 131K automations triggered), Battlecards in Salesforce, and keyword/ad timeline tools. The result: near‑doubling of efficiency during urgent market changes, faster pivoting of sales conversations, consistently up‑to‑date customer content, and greater confidence across teams — delivering measurable time savings and increased win rates for CircleCI.

CircleCI

Aisling Conroy

Sr. Manager of Competitive Intelligence