Case Study: Affinitiv achieves automated, real-time competitive intelligence and streamlined sales enablement with Kompyte

Affinitiv - Customer Case Study

Affinitiv, a leading provider of data-driven marketing and software solutions for OEMs and dealerships, faced a crowded, fast-moving market with at least 25 direct competitors and fragmented, ad‑hoc competitive intelligence scattered across teams. After evaluating options, Affinitiv selected Kompyte and its Competitive Intelligence Automation platform to centralize, automate and formalize competitive and market intel for sales, marketing, product and executive teams.

Kompyte implemented automated tracking (up to 30 companies) with Salesforce and Showpad integrations and an AI-driven engine that monitors 500 competitor web pages daily, 11,400+ social posts, and captured 2,300 website changes, producing 36 dynamically updated battlecards. The deployment delivered real‑time dashboards, alerts and role‑based reports to ~300 internal users, reduced Product Marketing oversight to a few hours per week, and notably increased coverage, speed-to-insight and sales enablement.

Affinitiv

Joe Richards

Senior Director Marketing, Research & Sales Enablement