Case Study: Affinitiv boosts competitive intelligence and sales enablement with Kompyte

Affinitiv boosts sales enablement with Kompyte and 30 competitor CI automation

Affinitiv, a leading provider of marketing and software solutions for automotive dealerships, faced challenges in a fast-moving market. They lacked a deep understanding of the competitive landscape and had limited team bandwidth for manual intelligence gathering. They turned to Kompyte for a low-maintenance, comprehensive competitor intelligence program.

Kompyte automated competitive intelligence for 30 competitors, integrating insights directly into Affinitiv's sales tools. This solution dramatically reduced manual work. The results included more effective sales meetings powered by over 35 customized battlecards and the establishment of a full intelligence program requiring only a few hours of maintenance per week.

Affinitiv