Case Study: Mid-Size Pharmaceutical Company increases HCP targeting and financial guidance with Komodo Health's Iris

Transitioning from a Stagnant Dataset to Komodo’s “Living” Healthcare Map Proves Key to Commercial Success

Mid-Size Pharmaceutical Company, a mid-size pharma firm preparing to launch the industry’s first therapeutic for a rare condition, struggled after purchasing a stagnant dataset and working with a consultant that couldn’t provide the insights needed for commercial success. With only a narrow, outdated view of the market, the team couldn’t accurately identify the full care team, patient journey, or referral patterns. Komodo Health’s Iris platform was brought in to help solve the problem.

Komodo Health used Iris, powered by its Healthcare Map, to expand data sources, map referral patterns, and identify the entire care team for more targeted engagement. The approach nearly tripled the number of targeted HCPs from 539 to 1,414 and helped optimize field alignment, messaging, and timing. As a result, the launch outperformed expectations, contributing to a 44%–60% increase in full-year financial guidance based on the first six months’ performance.