Case Study: Retro Guestbook streamlines lead management and customer service with Kommo

How Retro Guestbook implemented smooth work cycle using Kommo

Retro Guestbook, a growing audio guestbook franchise, was struggling to manage a flood of leads coming in from Facebook, Instagram, text, email, web forms, and other channels. With demand rising faster than expected, the team was stuck handling leads manually in Excel and Google Sheets, making it hard to tell partners from end users and respond quickly. Kommo, a CRM for franchises, was brought in to help streamline the process.

Kommo implemented a unified inbox, channel integrations, WhatsApp and text messaging support, and a mobile app so Retro Guestbook could automatically capture, categorize, and route every inquiry to the right stage and partner. As a result, the team cut lead handling from hours to seconds, responded faster, avoided duplicate outreach, and looked more professional while scaling to 50+ partners across multiple regions.

Retro Guestbook

Erik Night

Founder and CEO