Case Study: Grupo Lomas Verdes achieves a 20% cost reduction with Kommo

How Grupo Lomas Verdes decreased costs by 20% with Kommo

Grupo Lomas Verdes is a Mexico City real estate firm (founded 1993) that hired Diego Pintado to modernize its traditionally run operations. The company had no prospect database or analytics, relied heavily on print and billboard ads, and couldn’t track where leads were coming from or measure conversion, making it impossible to improve sales processes or budget effectively.

By implementing amoCRM for real estate, the team built a simple five-stage sales funnel, customized lead cards, used duplicate detection, and began tracking performance with consolidated reports—while assigning and logging all client interactions. This transparency let them reallocate marketing spend to higher-performing channels, resolve internal conflicts, cut total costs by 20% (and advertising costs by 40%), and improve team morale.

Grupo Lomas Verdes

Diego Pintado

Director