Case Study: Balanced achieves 70% growth in its advocacy program with Kommo

How Balanced used Kommo to grow advocacy program by 70%

Balanced is a U.S.-based nonprofit public health organization working to improve food systems and institutional menus, but as its advocacy program grew, the team struggled to track incoming leads, follow-ups, and pipeline stages. Using Kommo, Balanced needed a CRM for nonprofits that could manage multiple programs and keep communication organized as more advocates and institutions reached out.

Kommo helped Balanced automate its advocacy workflow by connecting Typeform via Zapier, setting up follow-up email sequences, and integrating Mailchimp for surveys and feedback collection. The solution kept pipelines separate and visible, reduced missed follow-ups, and helped the team scale its outreach; as a result, Balanced grew its advocacy program by 70%, reached 750K meals, and increased active advocates to 17 from fewer than 10 in 2018.

Balanced

Sarah Landman

Advocacy Program Coordinator