Case Study: amoCRM doubles its partner network with Kommo

Growing a Partner Network 2x with RingCentral SMS

amoCRM, led by Alexandra Najaryan, needed a way to scale its Expert Partners program and manage partner communications more efficiently as the network grew. The small team was juggling conversations across Skype, Facebook, and email, making it hard to nurture applicants and move them through certification. Kommo was used as the CRM for partner relationship management, along with RingCentral SMS, to support the program.

Kommo helped amoCRM automate SMS follow-ups with Salesbot, organize partner stages, and keep human support available when needed. The result was a much faster certification process and stronger conversion: within 3 months, the team doubled certified partners and increased response rates by 34%.

amoCRM

Alexandra Najaryan

Head of Expert Partner Program