Case Study: The Office of the President of Finland achieves a modernized visual identity with Kokoro & Moi

The Office of the President of Finland redesigns its identity with Kokoro & Moi using 100 years of archive inspiration

The Office of the President of Finland required a redesign of its outdated and inconsistent visual identity. The office assists the President in official duties and needed clear guidelines for its materials. Kokoro & Moi was chosen to provide a comprehensive visual identity service to address this challenge.

Kokoro & Moi redesigned the official coat of arms, created a bespoke typeface called Presidentti Sans, and developed a floral pattern inspired by the presidential palace. The new identity balanced dignity and elegance with modernity through a refined color palette and comprehensive usage guidelines, ensuring a consistent and clear application across all touchpoints for the Office of the President of Finland.