Case Study: Hartwall refreshes its brand identity with Kokoro & Moi

Hartwall refreshes brand identity after 1836 legacy with Kokoro & Moi

Kokoro & Moi partnered with Hartwall, a historic Finnish beverage company founded in 1836. The customer's challenge was that while its individual product brands were successful, its own mother brand had become outdated with a secondary visual identity that lacked coherent implementation and guidelines.

Kokoro & Moi developed a new brand strategy and visual identity for Hartwall, inspired by the new mission statement "We refresh Finland." The solution included a color palette inspired by water and iconic products, custom patterns referencing the company's fountain motif history, and a typography system to convey a positive approach to life. Kokoro & Moi's work successfully captured the spirit of uplift, surprise, and joy that Hartwall aims to bring to all its stakeholders.

Hartwall