Case Study: the Uludağ Automotive Industry Exporters' Association arranges 70+ B2B meetings in Korea with KOISRA

The Uludağ Automotive Industry Exporters' Association arranges over 70 meetings in Korea with KOISRA

The Uludağ Automotive Industry Exporters' Association (OİB) faced the challenge of entering South Korea's highly competitive automotive market, which is dominated by strong local manufacturers and conservative family businesses. With less than 40 days to arrange meetings for 22 of its member exporters, OİB enlisted the services of KOISRA for its Korea Trade Missions and Finding Business Partners in Korea expertise to connect them with potential Korean buyers.

KOISRA conducted extensive market research to identify and validate prospects, then arranged over 70 meetings with qualified Korean importers, distributors, and aftersales agents for the trade mission. Each Turkish exporter had an average of three meetings. The initiative was highly successful, with KOISRA receiving a customer satisfaction score of 4.2 out of 5, and most Turkish companies reported positive follow-up communications with the Korean buyers they met.

The Uludağ Automotive Industry Exporters' Association (oi̇b)