Case Study: South Korean Ministry of Agriculture achieves over 100 business meetings and 4 commercial contracts with KOISRA

South Korean Ministry of Agriculture hosts 100+ meetings with KOISRA at AgriBio

The South Korean Ministry of Agriculture faced the challenge of promoting technological adoption in its agricultural sector, which is dominated by small, aging family farms and lacks involvement from large domestic tech firms. This made it difficult to foster collaborations with foreign technology providers. KOISRA was engaged to manage a trade mission and arrange business meetings for Israeli Agritech companies at the AgriBio exhibition in Seoul.

KOISRA managed the entire delegation, from selecting Israeli companies and conducting market research to identify suitable Korean partners, to handling all logistics and arranging over one hundred meetings. As a result of KOISRA's efforts, two commercial contracts were signed during the event, with two more finalized a few months later. The mission's success was further highlighted by a visit from the South Korean Minister of Agriculture.

South Korean Ministry of Agriculture