Case Study: an Israeli importer of industrial goods and machinery becomes the exclusive representative of a Korean elevator manufacturer with KOISRA

Israeli Importer of Industrial Goods and Machinery becomes exclusive Korean elevator representative with KOISRA

An Israeli importer of industrial goods and machinery wanted to become the exclusive Israeli representative for a Korean elevator manufacturer but faced significant challenges. The client struggled to overcome the Korean corporation's reluctance to enter the Israeli market due to a lack of trust, communication issues, and stringent product standardization requirements. They engaged KOISRA for its representation and liaison services in Korea to help address these obstacles.

The solution implemented by KOISRA involved establishing direct communication with the Korean manufacturer's senior management, refining the client's business plan, and facilitating strategic meetings. This effort built trust and led to the formation of a joint technical team to adapt the products for the Israeli market. As a result of KOISRA's involvement, the client successfully became the exclusive representative of the Korean corporation in Israel.