Case Study: APPS reduces campaign analysis time with Ktrl by Kohort

APPS cuts campaign analysis time by 30% with Kohort

APPS, a leading Turkish mobile gaming studio, faced a challenge where its user acquisition team spent hours each week on a manual process to determine campaign ROAS targets. This complex workflow, reliant on historical cohort data, created friction and made it difficult to confidently scale new campaigns or respond to sudden performance changes. To address this, APPS implemented Ktrl from vendor Kohort.

By integrating Kohort's Ktrl platform, APPS gained access to real-time predictive LTV and daily ROAS targets with confidence measurements. This solution eliminated the need for manual data analysis, saving over 5 hours per week for each UA manager and reducing campaign analysis time by 30%. The team could make faster, more confident decisions, reclaim data team bandwidth, and successfully onboard a second game using the platform's predictive insights.

APPS