Case Study: Leading Pet Retailer achieves 68M loyalty members with Kognitiv Corporation

Leading Pet Retailer Company - Customer Case Study

The leading pet retailer, a major specialty store in North America, sought to build a new, highly engaged loyalty program in the hyper-competitive pet market. They needed a robust technology provider from Kognitiv to launch the program within six months, rapidly scale to acquire 20 million members, and increase profitability.

Kognitiv employed its loyalty solutions to deliver a complete program in just 90 days. Starting with a soft launch at a single store register, they scaled the program to an extraordinary 10 million members in the first 60 days. Through advanced data analysis and personalized communications for distinct customer segments, Kognitiv helped attribute 91% of sales to the loyalty program, significantly increasing engagement and overall profitability for the retailer.