Case Study: a leading home decor retailer achieves 47% higher spend with Kognitiv Inspire

Leading Home Decor Retailer Company - Customer Case Study

The client, a leading home decor retailer, sought to improve its underperforming loyalty program, which offered limited benefits and struggled to foster customer loyalty and increase member spending. To address the challenge of long purchase cycles and customer churn, the retailer engaged Kognitiv Corporation for a strategic analysis and to leverage its loyalty technology, Kognitiv Inspire.

Kognitiv implemented a comprehensive solution that included a five-month consulting engagement for analysis and insights, followed by a complete program redesign. This involved implementing predictive customer lifecycle tracking, behavioral segmentation, and launching personalized experiences. The results were significant, with the program being ranked #1 by consumers post-relaunch. Measurable impacts included a 34% higher average order value for members, a 47% growth in member spend within the new program, and an impressive 91% of total sales being attributed to the loyalty program.