Case Study: a cannabis retailer achieves $2M in incremental annual sales with Kognitiv

Leading Cannabis Retailer Company - Customer Case Study

A leading cannabis retailer with 149 dispensaries across the U.S. struggled to manage customer engagement and navigate strict regulations in the competitive cannabis market. Their goal was to improve retention, launch a successful loyalty program, and increase campaign conversions. They partnered with Kognitiv to implement a solution leveraging AI and personalization.

Kognitiv designed a spend-based loyalty program using their Kognitiv Inspire software and employed Kognitiv Pulse for predictive lifecycle optimization. This solution delivered hyper-personalized communications to reactivate at-risk customers and optimize engagement. The results for Kognitiv's client were significant, including a 67% revenue lift from personalized communications, over 4,000 at-risk customers reactivated in two weeks, a 10% increase in annual loyalty member spend, and over $2 million in incremental annual sales.