Case Study: Segmetrix cuts data-matching and de-duplication from weeks to minutes with Kognitio WX2 DaaS

Segmetrix’s Match2Lists.com makes data matching and de-duplication child’s play thanks to Kognitio WX2 via DaaSTM

Segmetrix launched Match2Lists.com to simplify large-scale data matching and de‑duplication for marketers, but needed on‑demand, high‑performance analytics to support a web service that could handle millions of records. The company faced the common industry problem of slow, costly, manual matching processes that create hundreds of thousands to billions of permutations and require significant analyst time and resources.

Segmetrix chose Kognitio WX2 via Data Warehousing as a Service (DaaS) to power Match2Lists.com, gaining massively parallel in‑memory processing and elastic scaling. The result: the app was launched in weeks and can reduce matching jobs from weeks to minutes (e.g., 10,000-to-35M matches in ~5 minutes, typical 100k vs 5M runs in ~10 minutes), while a pay‑for‑verified‑match pricing model (15¢ pay‑as‑you‑go, ~3¢ on subscription) delivers a clear cost and competitive advantage.

Segmetrix

Amr Hassan

CEO and co-founder, Match2Lists.com