Case Study: Nectar Italia achieves rapid, scalable loyalty analytics with Kognitio WX2

Nectar Italia - Customer Case Study

Nectar Italia, the coalition loyalty program launched in Italy in 2010 with over 7 million active members and dozens of retail and service partners, needed a way to turn large volumes of member data into timely, actionable customer insights for its partners. The challenge was delivering fast, scalable analytics across complex transaction and behavior data so partners could understand buying habits, spending patterns and improve targeting and incentives.

Nectar Italia implemented Kognitio’s WX2 in‑memory analytic database to power its data warehouse and customer insight platform. The high-performance, scalable solution enabled rapid analysis of vast datasets, giving partners near real-time visibility into customer behavior, improving the program’s ability to serve and incentivize members and supporting Nectar Italia’s growth and analytics-driven partnerships.

Nectar Italia

Francesco Tiberi

Head of IT