Case Study: British Telecom achieves faster, penny-perfect tariff pricing and reduced churn with Kognitio WX2 DaaS

Kognitio celebrates ten years of providing call pricing and analysis service to BT with Kognitio WX2 and DaaSTM (Data warehousing as a Service)

BT, a leading UK telecommunications provider, needed faster, more accurate ways to model and price call plans. Relying on spreadsheets and sampled call data left analysts slow and unable to run dynamic “what-if” scenarios, limiting insight into revenue, margins and customer churn.

BT adopted Kognitio’s DaaS with the WX2 analytical database to load full-volume CDRs and run rapid iterative repricing queries. The service delivered penny-perfect, fast analysis that enabled targeted new tariffs, better customer lifetime-value insight, reduced churn and tighter cost control—results BT has realized throughout a ten-year partnership.

British Telecom

Arthur Winn

Head of Pricing, BT