Case Study: bet365 achieves real-time, scalable in-memory analytics with Kognitio

Bet365 - Customer Case Study

bet365, founded in 2000 and now serving over 21 million customers worldwide, faced a growing analytics challenge as data volumes and the variety of user queries outpaced its transactional SQL system. By 2009 the existing platform was struggling to deliver the fast, flexible analysis the business needed, forcing constant redesign work and limiting insight across departments.

bet365 adopted Kognitio’s in-memory analytical platform as the core of its data warehouse, gaining a scalable, resilient engine that handles multi‑terabyte datasets and a wide range of queries. The change enabled reports that were previously impossible, delivered near‑real‑time insights, and freed developers to focus on business modeling rather than tuning infrastructure, reducing opportunity loss and keeping pace with a fast‑moving market.

Bet365

Steve Degg

Regulatory, Compliance & Information Officer