Case Study: WPP achieves more efficient omnichannel campaign activation with Kogenta Connect

WPP boosts platform usage 20x with Kogenta

WPP, a leading team of omnichannel media performance experts, was seeking a centralized platform to adapt to changes in digital tracking and privacy regulations. Their challenge was to thrive in the evolving digital landscape by finding a solution that could support omnichannel planning with high-quality geo-contextual data and powerful visualization tools.

Kogenta provided its Connect platform to act as a geospatial data hub for WPP. The solution integrated Kogenta's data layers with WPP's own data, enabling more informed, data-driven decisions and efficient advertising campaigns. As a result, platform usage within WPP and its agencies increased twenty-fold, significantly enhancing digital media activation and improving audience creation scale.

WPP