Case Study: Publicis Groupe improves omnichannel retail planning with Kogenta Store Optimiser

Publicis Groupe scales multi-market location intelligence with Kogenta from 2025 onwards

Publicis Groupe, a major global advertising firm, faced the challenge of connecting audience identity data with real-world geographic intelligence for its retail clients. Their teams needed a unified solution to bridge this gap, understand store catchments and competitor dynamics at scale, and support omnichannel media activation to avoid fragmented insights and optimize investment.

To solve this, Publicis deployed Kogenta's Store Optimiser as a core planning layer. This solution fused identity with geo-spatial signals, enabling teams to map audiences against store catchments and activate across channels. The results for Publicis included deeper strategic insight, more precise media activation, improved planning efficiency, and stronger client outcomes, establishing a foundational location intelligence capability that drives measurable impact.

Publicis Groupe