Case Study: GoPuff achieves 40%+ more purchases per user with Koddi incrementality measurement

GoPuff boosts incremental purchases per user by 40%+ with Koddi

GoPuff, a leader in instant commerce, faced a challenge with its advertising platform as advertisers lacked transparency into the true incremental impact of their campaigns. They partnered with vendor Koddi to develop a robust incrementality measurement solution that could meet IAB guidelines and provide scalable insights.

Koddi implemented its incrementality framework, which utilized randomized control and test groups to measure true campaign lift. The solution delivered significant results for GoPuff, including a more than 40% increase in incremental purchases per user during a pilot program. This allowed advertisers to optimize their budgets and maximize performance on the platform.

GoPuff