Case Study: a leading e-cigarettes company improves UX and secure single sign-on with Kocho and Azure AD B2C

No smoke without single sign-on International retail business improves UX with Azure AD B2C

Kocho worked with a leading e-cigarettes company that wanted to standardise and improve CRM and single sign-on across several websites and brands in different markets. The company needed a more secure, reliable, and user-friendly login experience, while also streamlining centralised IT support and reducing costs.

Kocho implemented Microsoft Azure AD B2C to provide global authentication and single sign-on across multiple platforms, including Magento, Drupal, and .Net websites, along with sign-up, sign-in, password recovery, and user migration flows. The solution was deployed across four websites in two markets, delivering global brand consistency, smoother integration, a customised scalable login experience, and a standardised CRM that saves IT time and resources.