Case Study: Yaqoot achieves 76% lower Apple Ads CPT with Kochava Brand Defense

Yaqoot cuts Apple Ads CPT by 76% with Kochava

Yaqoot, a leading digital mobile service brand, faced intensified competition within Apple Ads that was driving up costs on its own brand terms. Without intervention, it risked overpaying for high-intent users. To address this challenge, Yaqoot and its agency OMD MENA partnered with Kochava for a solution.

Kochava implemented its Brand Defense solution via Search Ads Maven to protect Yaqoot's brand terms. This AI-powered automation adaptively suppressed competitive bidding and blocked unnecessary spend. The results were transformative: a 76% reduction in cost per tap, a 69% decrease in cost per acquisition, and a 52% lower cost per goal for SIM sales, allowing Yaqoot to reinvest savings into new growth initiatives.

Yaqoot