Case Study: Worldwide Telecommunications and Financial Wire Service Company uncovers ad fraud with Kochava

Worldwide Telecommunications and Financial Wire Service Company - Customer Case Study

Worldwide Telecommunications and Financial Wire Service Company partnered with Kochava when performance anomalies in its mobile app acquisition campaigns raised concerns about inflated KPIs, weak post-install engagement, and questionable ROAS. The company needed a clearer view of whether ad fraud was affecting its iOS and Android app growth efforts.

Kochava performed a fraud audit on the company’s attribution data, analyzing click and install activity across ad networks for two apps and using its fraud detection algorithms plus data science review to identify bad-acting networks. Kochava uncovered 1.5M misattributed installs and helped recover 10K+ in network make-goods, enabling the customer to redirect spend toward partners driving real growth.