Case Study: Weatherzone achieves real-time app analytics and smarter marketing with Kochava

Weatherzone - Customer Case Study

Weatherzone, Australia’s leading commercial weather information and presentation provider, needed a way to monitor app activity in real time as users checked forecasts, storms, and other weather updates. To address this challenge, Weatherzone worked with Kochava and its analytics/measurement and attribution platform to create a live view of user behavior across its apps.

With Kochava’s SDK and Analytics Zone, Weatherzone was able to capture real-time install, open, event, revenue, network, and device data, with customizable reporting and filters for deeper analysis. In the first three months, Kochava helped Weatherzone analyze more than 2 million installs across two apps, supporting more strategic marketing decisions and helping increase installs and subscriptions.

Weatherzone