Case Study: a major advance deposit wagering company reduces ad fraud with Kochava Traffic Verifier

Traffic Verification Cleans up Ad Fraud in Gaming Campaigns

Kochava worked with a major advance deposit wagering (ADW) platform in the gaming industry that was dealing with fraud during its peak spring season. The customer saw an abnormal surge of clicks and non-performing installs, including traffic from states where online gambling is prohibited, and needed a way to weed out fraudulent activity from its app campaigns.

Using Kochava Traffic Verifier, the team set real-time filtering rules to block campaign traffic from illegal gambling states and ensure cost-per-install payouts were only triggered for eligible installs in usable states. Kochava helped the customer reduce fraudulent clicks and installs dramatically, prevent payouts tied to invalid conversions, and avoid time-consuming make-good negotiations with media partners.