Case Study: Skylb boosts user growth and engagement with Kochava

The Sky’s the Limit with Mobile Measurement

Skylb, the company behind the social apps Sociable and Hola, wanted deeper insight into user behavior so it could optimize its apps and grow its user base and revenue. To do that, Skylb turned to Kochava and its mobile measurement and analytics solution, Free App Analytics (FAA), to better understand installs, engagement, retention, and key performance metrics across both apps.

With Kochava Free App Analytics, Skylb measured all installs and post-install events, tracked KPIs such as DAU, MAU, RPU, and retention, and analyzed funnel performance by geo, language, and attribution source. The result was a clearer view of which campaigns and creatives were driving value, helping Skylb make better marketing decisions and contributing to a 199% increase in in-app users across both apps, with more than 5 million events measured.

Skylb