Case Study: Star VPN achieves keyword-driven growth and subscription revenue with Kochava

The Key to Attribution Insights Into User Searches

Star VPN, the app from Senight LLC, needed a better way to understand which search keywords were driving installs and in-app engagement so it could improve marketing efficiency and ROI. The company had built a global user base, but lacked clear visibility into what was influencing acquisition and conversions.

By integrating Kochava’s Free Growth SDK and paid search attribution capabilities, Star VPN gained keyword-level insight into installs, session activity, and paid subscriptions. Using Kochava, Senight optimized ad spend and keyword strategy, and in 90 days drove more than 50K installs from paid search while generating over $600K in subscription revenue.

Star VPN