Case Study: Western Union improves global app experience with Kochava

The Balance Between Being Individualistic and Brand-Centric

Western Union, a global money transfer company, needed a way to account for diverse cultural and regional user journeys across its apps while maintaining a consistent global brand experience. The challenge was understanding how customers interacted with each touchpoint in different markets and uniting all properties under one roof. Kochava helped Western Union gain the data visibility needed to address these complexities.

By implementing Kochava’s SDK, Western Union accessed detailed event-level data across apps, including geo, device type, OS version, and session count, enabling deeper regional analysis and product optimization. With Kochava’s robust user-level event data and dashboard tools, Western Union improved insight into market viability, tailored app experiences to local needs, and supported better product navigation and decision-making across the globe.

Western Union

Michael Reese

U.S. Digital Marketing Manager