Case Study: Tap Anywhere achieves 69% user growth with Kochava attribution

Tap Anywhere - Customer Case Study

Tap Anywhere, a gaming app developer behind the casual game Laser Overload, needed a better way to understand where its highest-quality users were coming from and which ad networks deserved more of its spend. With millions of installs across iOS and Android, the company turned to Kochava and its Free App Analytics (FAA) SDK for more detailed attribution and performance visibility.

By integrating Kochava’s Free App Analytics SDK, Tap Anywhere gained holistic cross-app and cross-device measurement, along with granular insights into network partners, campaigns, creatives, and search keywords. Using these data-driven insights to optimize ad spend, Tap Anywhere increased total app users by more than 69% across its app portfolio in just 30 days.

Tap Anywhere