Case Study: Tamam achieves 50% lower cost per loan purchase with Kochava

Tamam cuts cost per loan purchase by 50% with Kochava

Tamam, a leading digital lending platform in Saudi Arabia, faced rising acquisition costs on Apple Ads due to intense competition for its brand keywords. This inflation of its cost per tap and cost per acquisition was limiting its ability to scale profitably. To address this, the company worked with its agency, OMD MENA, which leveraged the Search Ads Maven automation platform by Kochava.

Kochava's solution implemented two automation strategies: Brand Defense to protect high-intent brand demand and Keyword Journey to unlock growth through generic search. This approach reduced Tamam's cost per loan purchase by 50% and decreased cost per acquisition by 55%. Furthermore, reinvesting the savings led to a 150% increase in new acquisitions from generic keyword campaigns, demonstrating scalable growth for Tamam.

Tamam