Case Study: McDonald’s achieves incremental lift in registrations and orders with Kochava

Spotify Drives Incremental Lift for McDonald’s with Custom Campaign Strategy

Spotify partnered with Kochava to help McDonald’s Australia understand the impact of a custom Spotify campaign strategy on engagement and conversions in the MyMacca’s app. Using Kochava’s mobile measurement platform and Kochava Foundry’s MediaLift service, the goal was to evaluate whether targeted streaming-audience segments and multi-format ads were driving meaningful app activity.

Kochava analyzed Spotify campaign impression data alongside MyMacca’s app behavior, modeled a lookalike control group, and measured incremental lift in registrations and orders. The study found an 8.7% boost in in-app registrations and thousands of additional in-app orders, with Gen Z and Families performing especially well; Kochava also identified differences by creative format and ad frequency to inform future campaigns.

Spotify